Get To Know The Gurus
As an internet marketing newbie, when the names of the so called gurus are thrown your way, they really don’t mean a thing. You really don’t know at that point in time whether they are really established and successful or just saying so. And of course, you hear some names more than others. Which by the way, is NO indication of their success but rather a guage on the amount of promotion being done for that particular person.
After a while, you’ll start to learn the names and soon be able to match a name with a face and even the area of expertise. If you’re like me, you’ll start to sign up for information from all over the internet and find yourself overwhelmed with a ton of information. Some useful and most garbage. It is through this process, that the “real” gurus will outshine the “posers” and “wanna be” which should then signficantly reduce the number of lists you signed up with to a managable number.
By visiting their websites, reading their content, and listening to them speak (watch for free telesiminars, webinars, etc) you will be better able to determine if what they have to offer fits your needs. Not all gurus are going to be suitable for what you want to accomplish online and hopefully you will figure this out with out spending a ton of money. What took me a little while (and some money) to realize is that everyone is selling something and being an affiliate or a JV partner is not beyond the scope of a guru. In fact, they are often the go to guys/gals because they have “a list” of a decent size and the people on that list already trust and like them so are more prone to take their recommendations and buy from them.
It is those that provide me with quality content and not constantly trying to sell me something that I tend to faithfully follow. I don’t mind a few sales pitches here and there, but don’t make every email about you and your products. Oh yeah, another big selling point for me is when your emails get answered by the person themselves. Support is ok, at least your question is getting answered. But when you know you’re really talking to the person whose product your interested in, it’s just that much sweeter!
Filed under: Getting Started • Off Topic
Like this post? Subscribe to my RSS feed and get loads more!