Three Sides Of Traffic Added Fourth Side And Overdelivered
Three Sides Of Traffic was a 2 day event held on Long Island, NY and hosted by Howie Schwartz, Simon Leung and Ross Goldberg. The event was different right from the get go with the cost being a donation to Al’s Angels to help children and families in need.
I attended the event because first and foremost, I’m a Big Howie fan – the man really knows his stuff and always overdelivers- and second, I wanted to undertstand traffic from 3 different “proven” perspectives. And as if learning about traffic from 3 different but effective points of view wasn’t enough, they unselfishly invited a husband/wife team, Lee and Robin Collins, to speak about yet another way of getting traffic.
Howie and Ross focused on social media and dominating Google organically while Simon focused on his speciality, Adwords. And yes while i would rather not pay to advertise on google, the information revealed by Simon will allow me to use google adwords more effectively. For starters, I now know how to rank higher for less PPC (pay per click) cost and adjust my websites/landing pages so that they coincide better with what google is looking for.
What I probably found the most intesteing, was the guest speakers Lee and Robin Collins. Up until they spoke, I had never heard of them or their way of getting traffic – Hybrid Marketing. By the way, not knowing them or their methods is no reflection on them just my newness to the online world of incredible marketers who market from their hearts!
Hybrid marketing is the synthesis of offline and online marketing that can virtually become automated. As Lee and Robin pointed out, automation to them can be equated to outsourcing. Any way you look at it, it’s work that you don’t have to physically do! They defined it as a S-Y-S-T-E-M; Saves You Significant Time Energy & Money!!
In addition to all the information that i walked away with, attending LIVE events has it’s own energy you don’t get from a recording or video. In addtion, the opportunity to network is priceless. I definitley let my newbie status show when I approached Donna Fox and Ken McArthur and introduved myself. Just had to say hello and introduce myself so i could say I met them. Live events lets you see some of the better known online personalities and how they not only talk the talk but walk the walk. I find it real comforting to know the names and faces online are “real approachable” people.
I was hoping to get some pictures from someone I met at the event but have yet to recieve them. If I do indeed get them, I will definitely upload them for all to see. My next live event I promise to take pictures. I just feel a little uncomfortable, as it’s like bothering a movie star for their autograph/picture. Don’t want to become one of “them.”
In closing, if you can get yourself to a LIVE event – GO! If it’s a Howie Schwartz event – get there as fast as you can. If you have never heard Howie speak make it a point to hear what he has to say next chance you get. Then again, Ross Goldberg and Simon Leung also dropped a load of information and would be great to learn from if you ever hear they are around. Then there’s Robin and Lee Collins my newest learning tool and online marketers that I plan on stalking and learning from.
Filed under: Marketing • Marketing Strategies • website traffic
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Great to meet you at the event, Andrea
There’s really a lesson in there about the approachability of “gurus”. You had a good experience, but not everyone does.
Most of us are approachable. But like regular people, we get tired, cranky, troubled, overwhelmed and preoccupied. Many of us are (like me) shy.
If you do approach someone you admire and have a negative experience, give them a second chance. The first time could have simply been bad timing for them personally.
If they’re still a jerk after the second meeting feel free to blog about it! (I’m kidding…mostly)
Keep learning, growing, and definitely making money, and I’ll see you at the next event!
Donna